Appraisal
How to determine a fair market price for your whisky
Setting the right price is one of the most important steps when creating a listing. A realistic asking price increases your chances of selling and helps buyers understand the current market value of a bottle. The same guidelines also help buyers evaluate whether a price they see on WannaWhisky aligns with typical market activity.
1. Understand the current market
Check recent sales and active listings for similar bottles. Focus on:
- Bottle name and series
- Age statement
- Vintage and bottling year
- Limited editions or single cask releases
- Fill level and condition
- Packaging completeness
Look at trends rather than single outliers. Limited releases may fluctuate significantly depending on demand.
2. Compare condition and presentation
Two bottles of the same whisky can differ in value depending on:
- Fill level
- Label condition
- Seal/capsule condition
- Packaging wear or missing accessories
If your bottle is in better condition than what is normally available, a higher asking price may be justified. If not, consider pricing more conservatively.
3. Consider rarity and brand reputation
Some distilleries and bottlers command higher demand due to reputation, awards, or collector interest. Older releases or discontinued ranges may also have a premium value. Research whether your bottle belongs to a range known for appreciation over time.
4. Account for market location
Prices differ between countries and marketplaces. International demand may push prices up, while local oversupply may lower them. Buyers should consider this context when comparing prices across platforms.
5. Be transparent about flaws
Clear, honest descriptions ensure trust and reduce the risk of disputes. If your bottle has imperfections, reflect this in your price. Buyers should always read descriptions and view photos carefully when evaluating value.
6. Adjust based on interest
If your listing receives views but no offers, consider adjusting your price. Market reactions often provide the clearest signal.
A fair price benefits everyone: sellers increase their chances of a smooth sale, and buyers gain confidence that they are paying an honest market value.